Introduction

Chizor Malize, Convener Brandplatform Lecture Series and Managing - Partner Brandzone Consulting LLC
21 Oct 2015
09:00 -09:15

Introduction

chizor-malizeIt gives me great pleasure to welcome you all to Brandplatform Brand Innovation Conference 2015. Incredibly this is the maiden edition of the conference. BrandPlatform is a knowledge-based arm of BRANDZONE CONSULTING specialized in developing content and information that aid the growth of the practice of Branding and Marketing Management. Owing to the dire need to constantly infuse their brands with ideas and dynamic thinking, corporations and practitioners are constantly seeking for opportunities to elevate the thinking and capabilities of their branding and marketing team. The Brand Innovation conference is hinged on collection and documentation of new knowledge and best practice in the areas of Branding and Marketing Management with a view to aid industry development. The conference would equip participants to drive positive impact in their organizations, uphold the practice of Branding and support overall economic growth in the society.

I acknowledge and welcome special guests at this conference. Our keynote speaker is a distinguished Nigerian who has wealth of experience in the marketing, and communication world. He a noble personality with who has inspired millions with his catalogue of his work in the industry over the last decades. He is a fearless man who continues to be one of Nigeria’s most influential people within the enormity of his contribution to not only the industry but the world at large. I also welcome our guest speaker, a man I admire so much and respect immensely, the Chief Executive Officer/Managing Director, Heirs Holdings, Mr Tony Elumelu. Then, to all our exciting speakers and panellist who will be sharing with us and giving us the needed insights in the areas of Branding and Marketing Management that will help drive bottom line and aid industry development.

This edition of the Brandplatform Brand Innovation Conference is themed “BRANDING IN THE NEW NORMAL”. Being the first of its kind, it would bring together Senior Branding and Marketing professionals from diverse sectors including Financial Services (Banks, Pension and Insurance), Oil and Gas sectors, Automobile, Manufacturing, Telecommunications and Consumer Retail Services. As part of the process the conference will provide a platform where participants will, gain new knowledge and insights on driving customer’s engagement by market leaders, increase knowledge on media, technology and brand management strategies, acquire insights on content development and management principles from global perspective, understand the dynamics of the social media in driving customer’s engagement that resonates with the brand, understand the dynamics of social enterprise in driving organizational growth and development from bottom line, learn and share branding best practice with industry experts and network and connect with the industry leaders and practitioners across diverse sectors. The conference would equip participants to drive positive impact in their organizations, uphold the practice of Branding and support overall economic growth in the society. Congratulations and thank you for showing the rest of us that any and everything is achievable and together we can drive the industry to the greatest heights.